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Charity partnerships that drive business

CSR gurus from firms like M&S, Coca-Cola and IBM offer strategic insights on how to get maximum value from charity partnerships.

The Media Week Podcast - 10 December 2008

Media Week editor Steve Barrett and news editor Tristan O'Carroll discuss the big stories of the week, and the year, in the final festive Media Week podcast of 2008. Plus we talk to industry leaders, to get their predictions for what's ahead in 2009.

The Media Week Podcast - 3 December 2008

Media Week editor Steve Barrett, news editor Tristan O'Carroll and press editor John Reynolds discuss Kangaroo, the Associated restructure and Lonely Planet, plus the team tackle the biggest stories from the media industry this week.

The Media Week Podcast - 26 November 2008

Media Week editor Steve Barrett, news editor Tristan O'Carroll and senior reporter Emma Barnett discuss the new Sky ad targeting platform, Lonely Planet, the dismissal of the BBC's proposed local video service, plus the team tackle the biggest stories from the media industry this week.

The Media Week Podcast - 19 November 2008

Media Week editor Steve Barrett, news editor Tristan O'Carroll and press editor John Reynolds discuss the job losses at The Independent, the TV trading season, thelondonpaper, a new launch from Bauer, Havas Media UK, plus the team tackle the biggest stories from the media industry this week.

The Media Week Podcast - 12 November 2008

Media Week editor Steve Barrett, news editor Tristan O'Carroll and senior reporter Emma Barnett discuss the continuing changes at Channel 4, the YouTube Freemantle deal, the departure of IPC's Caroline McDevitt, plus the team tackle the biggest stories from the media industry this week.

The Media Week Podcast - 05 November 2008

Media Week editor Steve Barrett, news editor Tristan O'Carroll and deputy news editor Arif Durrani discuss the £650m Renault-Nissan account win by OMD, we hear from their respective marketing chiefs Stephen Norman and Stéphane Cottin, plus the team tackle the biggest stories from the media industry...

The Media Week Podcast - 28 October 2008

Media Week editor Steve Barrett, deputy news editor Arif Durrani and digital reporter Milly Glaister discuss the the biggest stories from the media industry this week.

Unlocking the potential of affiliate marketing

Spokesmen from Whitbread, Hilton and OMG are among the industry-leaders revealing the risks and rewards of affiliate marketing in this free online video. With marketing budgets under increasing pressure hear how your business could capitalise on the relative trackability and cost-efficiency of affiliate...

The Media Week Podcast - 23 October 2008

Media Week editor Steve Barrett, news editor Tristan O'Carroll and press editor John Reynolds discuss the changes at DMGT, the new WPP agency Maxus, job losses at the FT and GCap/Global along with all the big media stories this week.

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