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Adidas: nothing else but blue matters

05 Apr 2013 | by Matthew Chapman

Nine members of the Chelsea squad get immersed from head to toe in paint to prove their allegiance to the blue of their club.

Oakley launches Change Perspective campaign

05 Apr 2013 | by Chloe Smith

Eyewear brand Oakley launches a European-wide campaign today featuring motor sport icons Fernando Alonso, Valentino Rossi and Sebastian Loeb.

MasterCard to launch first Champions League player mascot campaign

03 Apr 2013 | by James Swift

MasterCard will release a campaign during next week's UEFA Champions League quarter-finals highlighting its role sponsoring player mascots for the first time.

Pick of the week: Channel 4, 4 Creative

28 Mar 2013

Jeremy Lee enjoyed Channel 4 s Grand National promo: "The new 4Creative team has come storming out of the gates with this spot, which nicely emphasises how the country comes together to watch the thrills of the Grand National." The ad was created by Chris Bovill, John Allison and Keith McCarthy, who...

Scripps Networks rebrands Travel Channel

25 Mar 2013 | by Maisie McCabe

Scripps Networks, the owner of the Food Network and half of UKTV, has begun a global repositioning of the Travel Channel, aligning it closer to the Scripps brand and reinvigorating its schedule.

Channel 4 "the original extreme sport" by 4Creative

21 Mar 2013

Channel 4 has launched an advertising campaign to promote the Grand National, which takes place at Aintree on 6 April. In the 90-second spot, which was created by 4Creative, locals watch ten horses competing in a race across the city of Liverpool. The horses gallop through streets, allotments, back...

Auto Trader begins biggest ever marketing investment

18 Mar 2013 | by Maisie McCabe

Auto Trader, the online car retailer, is launching a new TV ad today to promote the breadth, scale and usability of its service as part of its largest marketing investment to date.

UKTV reintroduces parent name on branding

18 Mar 2013 | by Maisie McCabe

UKTV is reintroducing UKTV branding to its on-air presence and marketing in a bid to strengthen the network and encourage viewers and advertisers to try new channels and shows.

ITV "football season" by ITV Creative

15 Mar 2013

ITV Creative has launched a TV campaign for the broadcaster ahead of two World Cup qualifiers. The activity aims to reinforce ITV as the home of live and free English football. The ad contains exclusive footage of players from the England team and music with lyrics by Tom Smith from Editors. It was...

ITV targets football fans ahead of 2014 World Cup qualifiers

15 Mar 2013 | by Echomo Efeyini

ITV has launched a promotional TV campaign featuring exclusively shot footage of the England football squad.

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