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As another year draws to a close, PRWeek takes a look back at the biggest comms stories of 2011 and awards Golden Baubles to those who provided some light relief. Kate Magee reports.
Campaign: The Voyage of the Dawn Treader Client: 20th Century Fox PR team: Beatwax Timescale: November 2009-March 2011 Budget: 400,000 20th Century Fox wanted to create a global campaign to promote the third Chronicles of Narnia film, The Voyage of the Dawn Treader. After the box office...
Campaign: W London Premiere Client: Starwood Hotels PR team: John Doe Communications Timescale: September 2010-March 2011 Budget: 100,000 Starwood Hotels asked John Doe Communications to launch W London, its first major property in the UK. Objectives - To introduce the W brand...
Campaign: Music for RAIN Client: The Coca-Cola Company PR team: Paratus Communications Budget: 20,000 Timescale: March 2011 Coca-Cola has promised to provide at least two million Africans with clean water and sanitation by 2015 as part of its Replenish Africa Initiative (RAIN). Earlier...
Campaign: The Living Lab Client: Pizza Express PR team: Unity Timescale: October 2010-February 2011 Budget: 150,000 After turning 45, Pizza Express wanted to reinvent itself for the next 45 years. Unity was asked to come up with ideas ranging from design to service and food, to build...
Campaign: Raise a Roast Client: Crown Carveries PR team: Willoughby PR Timescale: February-April 2011 Budget: 25,695 Mitchells Butlers pub and carvery chain Crown Carveries wanted to capitalise on the royal wedding and asked Willoughby PR to create coverage. Objectives - To generate...
Campaign: That Calls for a Carlsberg Client: Carlsberg UK PR team: Salt Communications Timescale: April-June 2011 Budget: 30,000 Salt Communications was hired earlier this year to develop a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg....
Campaign: Hunt for the Nation's Herb Heroes Client: British Herb Trade Association PR team: Mustard Communications Budget: 39,000 Date: January-June 2011 The British Herb Trade Association asked Mustard Communications to run a campaign to encourage consumers to use fresh herbs as part...
There is still a shortage of good account managers in PR agencies. Joe Lepper examines the reasons for the shortfall and what can be done to nurture talent .
Public opinion is against ceding more power to the EU or joining the euro, and most agree with David Cameron that Europe's rules and regulations stifle growth.
