Weight Watchers in New Year push
20 Dec 2006
Weight Watchers is to launch its biggest campaign to date, including an unbranded teaser element, to coincide with the post-Christmas dieting frenzy.
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LONDON - The Department of Health has launched a campaign to promote safe sex over the Christmas period among 18- to 24-year-olds through a point of sale promotional campaign created by integrated agency Iris.
Weight Watchers is to launch its biggest campaign to date, including an unbranded teaser element, to coincide with the post-Christmas dieting frenzy.
Stute Foods, a UK juice and jam manufacturer, is launching a range of Rosemary Conley jams and honeys to coincide with the January diet season.
LONDON - The Department of Health has selected Lowe and strategic planning agency Experience to handle recruitment campaigns, designed to attract more people into the social care profession.
The government is supporting next summer's introduction of the smoking ban in England with a direct marketing drive targeting consumers and businesses.
The Department of Health is lining up private-sector companies as partners in an anti-obesity campaign.
Euroking Miracle, which supplies information technology support for women and children's health services, has hired V2 Integrated to refresh its brand identity. The agency has also been briefed to improve the online presence of the firm, which is a GE Partner.
Lean Mean Fighting Machine is understood to have won a brief from the Department of Health to run the online element of a new initiative designed to get smokers to quit the habit.
Bayer Healthcare, a subsidiary of the German giant Bayer AG, is putting the $200 million media planning and buying account for its consumer care division into review.
LONDON - The government has appointed Farm to handle a high-profile ad campaign promoting the forthcoming ban on smoking in public places in England.