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LONDON – Channel 4 is getting ready to serve cold turkey to three heroin addicts as they aim to get off the drug for a live TV series.
The government has shelved plans for a multimillion-pound advertising campaign to tackle binge drinking amid fears of a financial crisis at the Department of Health (DoH).
LONDON - The government has shelved plans for a multimillion-pound advertising campaign to tackle binge drinking amid fears of a financial crisis at the Department of Health.
Cadbury Schweppes is aiming to bolster its health credentials by creating the role of global head of nutrition.
A leading policy group has slammed food manufacturers for putting commercial gain ahead of public health.
XBOX 360 - JUMP ROPE - US Project: Jump rope Client: Microsoft Xbox Brief: Promote the launch of the Xbox 360 Creative: agency: McCann Erickson, San Francisco Writer: Scott Duchon Art: director: Geoff Edwards Planner: Mike Harris Media: agency: Universal McCann Production company: Gorgeous Director:...
ORAL CANCER AWARENESS Campaign: How Henry helped save lives Client: West of Scotland Cancer Awareness Project Agency: The Bridge Principal author: Margaret Byrnes Media used: TV, radio CASE SUMMARY This paper, for the West of Scotland Cancer Awareness Project, demonstrates how a carefully researched...
Primary Care Trusts in Manchester is to encourage responsible drinking with an integrated campaign. The activity, devised by Red C, will include leafleting and an email element.
Retailers must run more promotions for healthy foods if consumers are to improve their diets. James Quilter reports.
The government is to scrutinise non-broadcast advertising and the promotion of food to children for a year to determine whether regulations should be imposed on such activity.
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