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NEWS BRIEFS

Bayer is launching a pounds 1.2m TV campaign through Abbott Mead Vickers BBDO to promote thrush remedy Canesten Once. The ad, which breaks on Boxing Day, shows a woman sleeping in a moonlit room, with the faint but unmistakable buzzing of a mosquito in the background. As it gets louder, the woman swats...

NEW MEDIA: Superdrug.com links with M-box for delivery deal

Superdrug.com, the web site of the Kingfisher-owned health and beauty retailer, has handed its home delivery service business to online fulfilment specialist M-box.

NEW MEDIA BRIEFS

ThinkNatural, the health and body care e-tailer, has acquired the mail order business of the Women s Nutritional Advisory Service (WNAS), a specialist supplier in women s natural health care. The purchase will strengthen ThinkNatural s own health mail order business, which launched in April.

Tobacco industry slams new cigarette pack rules

Cigarette packs could be emblazoned with graphic images of rotting teeth and diseased lungs after European parliament MEPs backed tough new rules which would force tobacco manufacturers to include such pictures on product packs.

Cancer charities in merger talks

The UK’s two largest cancer charities, the Imperial Cancer Research Fund and the Cancer Research Campaign, are in talks about a merger, according to newspaper reports.

O&M admits billing errors in US government contract

Ogilvy & Mather has admitted that there may have been some billing errors in its White House anti-drugs campaign.

CAMPAIGN.I: News Briefs

The convergent media company 4i has been appointed the lead brand design consultancy for the new health and beauty network, whose working title is Digital Wellbeing, to be launched jointly by Boots and Granada Media early next year. The interactive brand will launch both on the web and on digital TV...

Charity for bowel cancer aims ads at the workplace

Beating Bowel Cancer, the charity set up by former Watchdog presenter Lynn Faulds Wood, is to launch a major awareness drive and is seeking sponsors to pay for an irreverent new advertising campaign.

DIRECT: Novartis selects Drayton Bird for DM support role

Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine and Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand portfolio.

Publicis dominates healthcare with Nelson acquisition

French advertising group Publicis has bought Nelson Communications, a US healthcare marketing specialist, in a deal which makes it the largest player in the sector.

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