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HOTLINE

HHCL s communications agency roster to work on the development of a global product. The agency was invited to work for Unilever s personal hygiene and beauty division without a pitch after initial meetings with management. The assignment is being described by Elida Faberge only as a brand development project...

Mellors Reay lands task for health service advice line

Mellors Reay s roster this summer.

DMB&B takes hard line in drink-drive ads

DMB&B has created an alternative anti-drink-drive ad to run alongside its official Department of Transport Christmas campaign.

HEA takes hard line on youth smoking

Cancer and lung disease victims telling their own harrowing stories of how smoking destroyed their lives are being featured in a new Government TV campaign to convince young people that cigarettes are uncool .

ASH fury at fag ’accessory’ ads

Action on Smoking and Health (ASH) has challenged the Advertising Standards Authority to crack down on advertising for Camel boots and Marlboro Classics clothing, following a recent acknowledgement by the government that this practice is indirect advertising for tobacco products .

New anti-smoking advertising campaign

Health minister Tessa Jowell this week showed the government s determination to appear tough on smoking, by unveiling the Health Education Authority s new anti-smoking advertising campaign, which will run from Boxing Day to No Smoking Day in March 1998.

Euro MPs force pace in tobacco ad curbs row

The European Parliament is set to demand a much quicker end to tobacco advertising and sponsorship than under the timetable agreed last week by EU health ministers.

ASA slams Vegetarian Society ad campaign

Meat producers have scored an almost total victory over vegetarians, who have been carpeted for alleged scaremonger tactics in advertising that links meat eating to cancer.

Shock tactics in HEA smoking ad

The Health Education Authority (HEA) is to use real smokers for the first time in its advertising in a bid to shock young people into stopping smoking.

CAMPAIGN DIRECT: Briefs

The Government is facing a dilemma over the role of Brewer Blackler, the through-the-line consultancy appointed in March last year to curb teenage smoking, in the new-year anti-smoking blitz announced last month by Tessa Jowell, the public health minister. It is understood that the Health Education...

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