Change4Life makes a 'welcome and important' return
14 Feb 2013 | by Russ Lidstone, chief executive, Havas Worldwide London
Marketing's unique weekly analysis of ad recall in association with TNS.
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It may not have carried the huge headlines of benefit caps and the price of beer or cider, but after a string of Government changes and announcements in recent weeks, local authorities across England and Wales are now facing up to one of their biggest challenges in decades.
Marketing's unique weekly analysis of ad recall in association with TNS.
Government plans to promote 'the NHS brand' around the world mistake domestic affection for market strength
'Civil brands' are occupying the space between rabid commercialism and naive common ownership schemes such as the NHS
To say I'm not a fan of smoking would be something of an understatement. And so I'm always on the lookout to celebrate good anti-smoking campaigns.
Andrew Lansley could be forgiven for feeling a little bit let down by health professionals and, in particular, the British Medical Association.
Las Vegas. Famous for slot machines and Elvis weddings, less well-known for its mobility carts. Not, you understand, for people with disabilities. Unless that is, you count chronic obesity as a disability. While the US government is happy for people to bet in Nevada, it decided citizens shouldn't gamble...
It really feels like many people have been hanging on, waiting for the government to give us all some kind of concrete, official steer on swine flu.
LONDON - Nick Darken, creative director at Albion, reviews the NHS' stroke awareness ad which had the second highest recall with the public in the weekly Adwatch ranking for 18 March
Whatever your social demographic, there is an anti-alcohol message for you.