Direct choice: Refuge
22 Mar 2006 | by Gus Chalmers, Client service director, Union Direct
Can a charity afford to do pure awareness advertising?
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LONDON - Ricky Gervais can add the words 'award-winning radio ad copywriter' to his already impressive CV, after winning a prize at the Aerial Awards last night.
Can a charity afford to do pure awareness advertising?
The Prostate Cancer Charity is to broadcast its 'Real men know all about it' campaign through Smartbox, the digital entertainment channel that broadcasts in pubs and clubs.
Crusaid, which raises funds to support communities affected by HIV and AIDS in the UK and Africa, has appointed Four Communication Group to promote its Walk for Life event.
The National Osteoporosis Society has launched an awareness campaign on independent chemists' in-store TV network The Pharmacy Channel. The campaign comprises an ad and a programme explaining how the bone condition takes effect.