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Gervais adds award-winning copywriter to CV after prostate cancer ad wins Aerial

LONDON - Ricky Gervais can add the words 'award-winning radio ad copywriter' to his already impressive CV, after winning a prize at the Aerial Awards last night.

Direct choice: Refuge

Can a charity afford to do pure awareness advertising?

Direct News brief: Prostate Cancer Charity to broadcast campaign

The Prostate Cancer Charity is to broadcast its 'Real men know all about it' campaign through Smartbox, the digital entertainment channel that broadcasts in pubs and clubs.

Direct News brief: Crusaid appoints Four Communication Group

Crusaid, which raises funds to support communities affected by HIV and AIDS in the UK and Africa, has appointed Four Communication Group to promote its Walk for Life event.

Retail News brief: Osteoporosis Society launches campaign

The National Osteoporosis Society has launched an awareness campaign on independent chemists' in-store TV network The Pharmacy Channel. The campaign comprises an ad and a programme explaining how the bone condition takes effect.


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