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LONDON - Macmillan Cancer Relief, the UK's biggest cancer care charity and one of the top-spending charities on direct mail, has hired Clara Avery as DM manager.
Haymarket Publishing has tied up with the National Children's Bureau for the launch of public sector magazine Children Now. The first issue will be published on January 7 and will be read by more than 25,000 managers and senior practitioners in the children's services sector. The magazine is being edited...
Macmillan Cancer Relief, the UK's biggest cancer care charity and one of the top-spending charities on direct mail, has hired Clara Avery as DM manager.
A DRTV ad for youth charity Depaul Trust, which let viewers make choices for a homeless person, scooped the Grand Prix at the Direct Marketing Association (DMA) Awards.
The Samaritans is to launch a multimedia marketing campaign over Christmas with the strapline 'We can all be Samaritans'. The campaign is by Social Republic, the charity arm of Agency Republic.
The YMCA is testing direct response TV ads to promote the long-term benefits of regular giving. The 60- and 90-second ads, created by WWAV Rapp Collins, relate a true story about an abused girl who is sleeping rough. Appealing for a 2-a-month donation, the campaign is airing throughout December on...
Breakthrough Breast Cancer has laid claim to the title of the UK's leading breast cancer charity with the announcement that its annual income now stands at 9.8m. The figure, for the year to July 31 2003, follows a series of direct marketing fundraising initiatives, and does not take account of the...
The NSPCC's hard-hitting 'Cartoon Boy' brand response ad has been named the world's best charity ad of the year in the latest Gunn Report, which collated figures for international awards during 2003. Created by Saatchi Saatchi, the ad used cartoon imagery to communicate shocking images of a child...
How do you feel about Christmas? Are you so excited that you've had your decorations up since November and all the presents are wrapped and under the tree? Or are you a Christmas Eve panic junkie who needs the adrenalin rush to get you into the spirit?
After years of running disquieting press ads, Barnardo's has had its latest effort banned by the ASA. Will this ban damage its reputation and cost it donations? Sam Solley reports.
