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Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
The Liberal Democrats and the Conservative Party have topped the list of brands growing their spend on direct mail, according to a new survey by Marketing magazine.
Direct mail could become more expensive in 2011 after Royal Mail applied to the postal regulator to allow it to earn up to an additional £100m by raising prices for large business customers for a year.
While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper
Direct marketing agency DMS has poached Proximity London managing partner Diana Rhodes and made her joint head of planning.
The Royal Mail has announced a successor to chief executive Adam Crozier, who left the postal group in April.
LONDON - The Royal Mail will be part-privatised under new government proposals put forward by business secretary Vince Cable, with the nation's 12,000-strong Post Office network set to stay state-owned with only the infrastructure placed out to tender.
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