Current social media buzz surrounding Lib Dem business secretary Vince Cable is largely negative, according to analysis from social media monitoring agency Brandwatch.
13 Dec 2010
| by Ed Owen
The Office of Fair Trading has won a pledge from blogging company Handpicked Media, that promotional blogs and tweets should fully disclose comments made in return for payment.
There is no doubt that many marketers started the year with huge trepidation following the stripping back of their departĀments in the wake of recession.
10 Dec 2010
| by Ed Owen
Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.
03 Dec 2010
| by Staff
Some great ads in this weeks top 10 global viral ad chart kicking off with the Australian Transport Accident Commission and a montage of road safety spots over the past two decades set to REM.
01 Dec 2010
Dare has launched a pro-bono campaign for the History Of Advertising Trust (HAT).
30 Nov 2010
| by Ed Owen
Google is to be the subject of an anti-trust investigation by the European Union, following complaints by a Microsoft company and others that allege Google abuses its dominance in online search.
The Council of Europe is hoping to encourage children suffering from sexual abuse to speak-up and seek help with a digital and TV campaign spanning 47 countries.
24 Nov 2010
| by Staff
Students are amplifying their day of protest against education funding cuts and tuition fee rises by using social media, from Twitter to Facebook, blogs, video and live photo streams.
19 Nov 2010
| by Noelle McElhatton
A campaign for Sussex Safer Roads called 'Embrace Life - always wear your seat belt' has beaten strong competition from some of the world's biggest brands to scoop the inaugural YouTube Ad of the Year prize.