TV Licensing replaces ‘talking sofa' ad campaign
28 Mar 2008 | by Alison Donnelly
LONDON - TV Licensing is launching an integrated campaign called 'Circuit City' to encourage viewers to use new technologies to pay their TV licence.
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Advertising Association forecasts continued European adspend growth
28 Mar 2008 | by Ed Kemp
LONDON - Advertising expenditure in the Europe is predicted to grow by up to 4% this year, despite a slowdown in the economy, according to the World Advertising Research Centre in association with the Advertising Association. UK adspend is expected to rise by 3.5%.
Freshwater Merlin in Welsh adult learning drive
28 Mar 2008 | by Matt Cartmell
The Welsh Assembly Government's adult learning body has appointed Freshwater Merlin to deliver a three-month campaign to promote Adult Learners' Week (17-24 May, 2008).
Lost Boys Sudan charity rolls out global push
28 Mar 2008 | by Darren Davidson
LONDON - Lost Boys Rebuilding Southern Sudan, the charity set up to help rebuild schools in genocide ravaged Sudan, is launching a global campaign created by Euro RSCG Chicago.
Agencies line up for benefit fraud brief
28 Mar 2008 | by Ian Darby
The Department for Work and Pensions is reviewing its £4 million benefit fraud communications planning business.
Conservatives reject public-health ad bans
28 Mar 2008 | by Our Parliamentary correspondent
The Conservative Party has ruled out legislative curbs on advertising to combat problems such as binge-drinking and obesity if it wins the next election.
RKCR/Y&R scoops Virgin Healthcare
28 Mar 2008
Rainey Kelly Campbell Roalfe/Y&R has won the advertising account for Virgin Healthcare following a competitive pitch.
Great Ormond Street Hospital calls review of direct marketing account
28 Mar 2008 | by Kate Nettleton
The world-famous Great Ormond Street Hospital Children's Charity has called a review of its direct marketing account.
The Week: Advertising News - Charity does brands good
28 Mar 2008
Charity links are more likely to persuade consumers to buy a brand than affiliations with sport, music and entertainment, according to a new survey.
The Week: Media News - ISBA backs new TV ad rules
28 Mar 2008
ISBA has welcomed Ofcom's plans to simplify the rules governing the distribution of ads within television programmes.
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