LONDON - The Observer has sold a media first to Oxfam in the form of a sticky note, similar to a Post-It Note, tacked onto the front cover of this weekend's Observer Sport Monthly.
29 Sep 2006
| by by Beth McLoughlin
LONDON - TDA has created a campaign for the Guide Dogs for the Blind Association using the case study of a partially sighted woman whose life was saved by her guide dog.
29 Sep 2006
| by Our Parliamentary correspondent
Ad industry under siege as religious and political groups unite in call for total ban.
29 Sep 2006
ZenithOptimedia has been appointed to handle media planning and buying for Product Red, the initiative launched by U2 singer Bono to combat Aids in Africa.
29 Sep 2006
Ofcom has revived proposals for a Public Service Publisher to rival the BBC. It has entered into informal discussions with new media experts about the direction it could take.
29 Sep 2006
Ofcom has rejected ITV proposals to cut the number of children's programming hours it carries. ITV had submitted a request in August asking for a reduction in its commitment to children's hours on ITV1, but an Ofcom board meeting held last week rejected the proposal.
29 Sep 2006
ONE TO LOOK OUT FOR
MARKS SPENCER - KIDSWEAR
CREDITS
Project: Kidswear
Client: Steve Sharpe, executive director of marketing, M S
Brief: Make a song and dance to celebrate M S's stylish children's range
Creative agency: Rainey Kelly Campbell Roalfe/Y R
Wrtiers/art directors: Stuart Elkins,...
29 Sep 2006
NHTSA - DRUNK DRIVING - US
CREDITS
Project: Drunk driving
Client: Susan Gorcowski, administrator of communications, National
Highway Traffic Safety Administration
Brief: Emphasise that police roadblocks are more commonplace, and set up
later at night, making drink-drivers easier to arrest
Creative...
29 Sep 2006
The deadline for applications for the Wacl bursary, which offers educational funding to aspiring and aspirational women in the communications industry, is 1 October. Applications for the bursary, called the Wacl Future Leaders Fund, should be sent to g.harris@nabs.org.uk.
28 Sep 2006
| by by Beth McLoughlin
LONDON - The timetable for companies that want to sponsor the London 2012 Olympics has been announced today, with the organising committee looking for brands across the board from banks to utilities.