The Natural History Museum partners with Mworldwide
15 Dec 2004 | by Staff,
LONDON - The Natural History Museum has teamed up with brand and design consultancy Mworldwide Partners to revamp the design of its retail store.
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Dyke launches attack on 'debilitating' job cuts at BBC
15 Dec 2004 | by Sam Matthews,
LONDON - Former BBC director-general Greg Dyke has attacked Mark Thompson's plans to axe 2,900 staff at the corporation, labelling the move as 'incredibly debilitating' and designed to appeal to the government.
Clearasil sets up lifestyle website aimed at teenagers
15 Dec 2004 | by Staff,
LONDON - Clearasil is targeting the tween-to-teen market with a lifestyle website that aims to provide a 'bonding experience' with the brand.
Direct News brief: Target Direct creates horse abuse campaign
15 Dec 2004
The International League for the Protection of Horses is targeting 55,000 supporters over Christmas. The campaign, highlighting horse abuse, was created by direct agency Target Direct.
Retail News: Stores warned over access
15 Dec 2004 | by Rachel Barnes
The government has urged retailers to improve access to stores and websites this Christmas or risk losing out on a share of the £80bn spending power wielded by the 10m people with disabilities in the UK.
Morrisons slammed on health standards
15 Dec 2004 | by Emily Rogers
Morrisons is the worst UK supermarket for promoting healthy eating, according to the National Consumer Council (NCC).
News Analysis: None for the road
15 Dec 2004
The government has bolstered its attempts to combat drink-driving. Could it go even further, asks Mark Sweney.
News brief: US government ad campaign targets UK tourists
15 Dec 2004
A US government £3m ad campaign targeting UK tourists (Marketing, 10 November) hits TV screens nationwide this Sunday. Developed by M C Saatchi, the activity uses the strapline 'You've seen the films, now visit the set'.
New campaign: Great Ormond Street
15 Dec 2004
Great Ormond Street Hospital (GOSH) has created a Christmas campaign to raise awareness of the resources it needs. The ad, which will be screened in 50 cinemas from 17 December, highlights the need to provide accommodation for parents of the sick children it cares for. TV presenter Cat Deeley, a patron...
Adwatch of the year: The creatives' choice
15 Dec 2004
Which TV campaigns made the biggest impression on the industry in 2004? Gail Kemp asks the experts. LYNX 'GETTING DRESSED'
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