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Research shows that GPs value creative PR and accurate sales-force delivery from pharma firms, finds Mark Johnson.
As healthcare PROs prepare to explain their role in medical communications to the Health Select Committee, Mark Johnson investigates claims of ghost-written articles in peer-review journals. The pharmaceutical industry is no stranger to criticism or vilification.
Campaign: Speak your Mind Client: Doncaster Youth Council and Doncaster Council PR team: The Publicity Bureau Timescale: 4-22 October 2004 Budget: Less than £5,000
Do PR agencies need a European CEO or are regional practice chiefs more than adequate? Adam Hill investigates.
'Trying to save thousands of lives' read a recent Times headline on the trial of a new lung cancer vaccine, the results of which were good enough - in the words of the Times sub-editors - to bring 'fresh hope of a breakthrough'. The company involved in the trials alongside Biomira, and whose work was...
Local council PROs are increasingly having to link communications with public satisfaction, finds Rob Gray.
As patients gain power over their own medicine, healthcare PROs face a fresh challenge, finds Mark Johnson.
Faced with a new breed of health-aware consumers, fast-food firms must use PR to assure their future, finds Mark Johnson.
The company's cross-Channel routes are under commercial pressure from low-cost airlines, changes to the rules on duty free and state-subsidised rail options.
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