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Help The Aged has appointed Steve Jones as its marketing and communications director. He joins from the Royal Bank of Scotland, where he was head of strategy and marketing, business-to-business e-commerce.
Boots is to open a handful of Travel Clinics in five Health and Beauty Services stores next month. The clinics will offer an immunisation service, medical advice and travel information, and are being opened in partnership with Medical Advisory Service for Travellers Abroad.
The British Heart Foundation (BHF) is gearing up for its annual British Heart Week, which runs from June 9 to 16. The charity is running a two-week national poster, direct marketing and public relations campaign encouraging viewers to learn cardiopulmonary resuscitation (CPR). In...
BTCV, the conservation charity, has launched an emergency appeal through specialist direct marketing agency Whitewater, to recruit volunteers to help with conservation projects that were suspended due to the foot and mouth outbreak.
Through the blanket of charity advertisers and in particular animal charities, the RSPCA's latest direct response TV (DRTV) campaign is definitely an attention grabber. Rather than follow the usual route of cute, defenceless, abused animal with a story to tell, the cute puppy story has...
After the election is over - and that cannot come a moment too soon - where stands the media business? Apart from the fact that Channel 4 is not going to be privatised, it will be back to the usual muddle and mayhem. Apart from the ill-thought out Tory move on C4 privatisation, there was...
Low electoral turnouts are bad for business. We are heading, it is predicted, for one of the lowest turnouts ever. So business will get it in the ear. What is the link between low polls and business bashing? People are better educated and better informed than ever before. They like...
LONDON - Former Prime Minister John Major has accused Labour of running a "juvenile and dishonest" election advertising campaign following the launch of Labour's latest poster, which depicts Baroness Thatcher's hair superimposed on William Hague's face.
LONDON - Online retailer Superdrug.com has signed marketing deals with more than 40 shopping portals in an effort to boost traffic to its site.
LONDON - An ad promoting an abortion pill has ignited fresh political controversy in the US, after being banned by at least one magazine, the Hearst Corporation's Redbook .
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