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BUPA is launching a 3m campaign on January 2 through WCRS which features real BUPA staff and positions it as a caring organisation.
The RSPCA has overhauled its web site through digital agency Lateral in an effort to better educate the public and animal professionals about its aims. The new version, at www.rspca.org.uk, is divided into 14 modules carrying updated animal welfare news, advice and information. Visitors can...
Quantum Partnership has appointed Haygarth Group to handle the through-the-line marketing account for the government's Energy Efficiency Best Practice Programme, an initiative designed to improve environmental behaviour. Haygarth will be responsible for all marketing consultancy and campaigns,...
Sainsbury's is launching a major healthy living initiative for 2002 backed by a partnership with health club operator LivingWell. From January 1, the supermarket giant will promote the tie-up to Reward Card customers, who will receive a free three-day trial for two people at any LivingWell...
Save the Rhino International is launching an ad campaign targeting participants in the London and New York marathons, and encouraging them to raise money for the charity. The poster and direct mail push, through 23red, will appear in gyms around the UK, as well as being sent to SRI supporters.
The Department of Trade and Industry has launched a set of tools designed to help companies improve their customer service. Unveiled last week by consumer minister Melanie Johnson, the initiative includes a CD-ROM guide and customer service module which encourages firms to get continuous feedback.
NEW YORK - Diageo will be forced to sell its Malibu rum brand after the US Federal Trade Commission approved the sale of Seagram's spirits and wine business to Diageo and Pernod Ricard.
LONDON - A new poster campaign for the Against Breast Cancer charity has launched today, showing a photograph of two fingers shot and cropped to look like breasts.
The Observer has agreed to donate 3,000 to Great Ormond Street Children's Hospital following a dispute with Fallon over the use of one of the agency's pitch ideas in its advertising. The agency had presented a number of ideas to Marc Sands, the marketing director of the Guardian Newspaper...
The Government may drop its 5 million-a-year campaign to deter social security fraud following criticism that it gave claimants the impression that it was easy to fiddle the system. The Department for Work and Pensions is to consider the future of D'Arcy's TV, press and radio campaign,...
