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Disprin uses Media Vehicle’s trolley ads to reach shoppers

30 May 2000 | by RACHEL MINTER

Disprin Extra, the Reckitt Benckiser brand, has chosen supermarket trolleys as the medium to reach C1 and C2 25- to 45-year-old women.

Newscom finance division to launch Strategic Risk title

30 May 2000 | by COLIN GRIMSHAW

Southern Magazines, the financial magazine publishing division of Newscom, is to launch a title for risk management decision-makers.

John Brown to publish Esporta customer title

30 May 2000 | by COLIN GRIMSHAW

John Brown Contract Publishing is to produce the first customer magazine for Esporta Health and Fitness Clubs.

OPINION: MY FIRST JOB - Carl White, now the managing director of online sales house 24/7, nearly became a driller killer

30 May 2000 | by JONAH BLOOM

As a dentistry student, I spent two years filling teeth - with disastrous results, White says.

HOW TO GET AHEAD: TALK IT UP - Tackling those tricky interview questions. This week: ’What would you consider your best achievement?’

30 May 2000

Er, I organised a darts match in the student bar and we raised 15 quid for beers, isn t going to cut the mustard here.

Government unveils pounds 9m umbrella road safety ad campaign

26 May 2000 | by Our Parliamentary Correspondent

The Government is to merge its three major road safety campaigns under a shake-up that will result in the advertising budget rising by 50 per cent to pounds 9 million this year.

Thora Hird fronts BMP’s pensions initiative

26 May 2000 | by EMMA HALL

Britain s biggest benefits take-up campaign targeting pensioners launches next week with a television campaign by BMP DDB starring Dame Thora Hird.

COI reveals shortlists for Government media accounts

26 May 2000 | by Our Parliamentary Correspondent

Nine media agencies have been asked to pitch for the Government s four centralised buying accounts which are worth a total of pounds 82 million.

MEDIA: PERSPECTIVE - ITC could be left in the cold following News at Ten move

26 May 2000 | by ANNA GRIFFITHS

I am mystified by the longstanding row over whether ITV should reinstate News at Ten or not. If you look at the huge wealth of news offerings from terrestrial to multichannel TV, you could hardly say that we are suffering from a dearth of news. And we are soon to see the provision of yet another 24-hour...

CLOSE-UP: LIVE ISSUE/YELLOW M - Yellow M is fast becoming an enigma in the ad world, Francesca Newland writes

26 May 2000 | by FRANCESCA NEWLAND

William Hague is either a genius or a fool. The Conservative Party s decision to hand its advertising account to Yellow M either demonstrates an intuitive search for an agency that was not guided by snobbery or just plain old ignorance.

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