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You'll have seen the cards and the tinsel and the Christmas puddings in the shops by now, so there's no doubt that 'the season for giving' is here again. And we've become a more giving society, according to Sue Adkins, a director of Business in the Community, which has published a report finding...
Over 75 per cent of consumers in the UK, US, Australia and Europe believe that linking with a charitable cause makes a positive difference to their buying behaviour. The results, revealed in the new Profitable Partnerships report from Business in the Community, show that 77 per cent of...
Competing against some 186,000 other charities to raise funds is no easy matter, but for Kate Burk, generating cash for a children's charity is far easier than selling advertising space in magazines. She should know - after she graduated from Cambridge with a medieval history degree, she moved...
Despite its name, this site is not all about Thai supermodels. It is actually a cool lifestyle portal for young girls, featuring the usual types of content: health, beauty, sex, horoscopes ... and models. All part of growing up in Thailand. Nevertheless there is little doubt that the models...
Globalb2b2c.com is a community of interest aimed at all segments of the protective solutions industry (medical, food, cleanroom, dental and industrial sector equipment, in case you were wondering). The idea is great, the reality less so when I logged on. I couldn't find anywhere how to...
The government’s Home Office has almost doubled its advertising spend in 2000 compared with last year.
Sir Richard Branson’s Virgin Rail Group has failed in its bid to take over the east coast mainline between London and Edinburgh.
Bayer is launching a pounds 1.2m TV campaign through Abbott Mead Vickers BBDO to promote thrush remedy Canesten Once. The ad, which breaks on Boxing Day, shows a woman sleeping in a moonlit room, with the faint but unmistakable buzzing of a mosquito in the background. As it gets louder, the woman swats...
Superdrug.com, the web site of the Kingfisher-owned health and beauty retailer, has handed its home delivery service business to online fulfilment specialist M-box.
'As the Millennium Dome opened its doors to the public this week, its corporate sponsors were among those waiting eagerly for the country's reaction.' So wrote Marketing in its first issue of the year. As 2000 draws to a close, do we really know what that reaction has been?
