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NEWS BRIEFS

21 Dec 2000

Bayer is launching a pounds 1.2m TV campaign through Abbott Mead Vickers BBDO to promote thrush remedy Canesten Once. The ad, which breaks on Boxing Day, shows a woman sleeping in a moonlit room, with the faint but unmistakable buzzing of a mosquito in the background. As it gets louder, the woman swats...

NEW MEDIA: Superdrug.com links with M-box for delivery deal

21 Dec 2000

Superdrug.com, the web site of the Kingfisher-owned health and beauty retailer, has handed its home delivery service business to online fulfilment specialist M-box.

ANALYSIS: What did the Dome do for us? The best-attended attraction of 2000 was also the year's most-attacked. Did the Dome deliver? And for whom? Mark Kleinman finds out

21 Dec 2000 | by MARK KLEINMAN

'As the Millennium Dome opened its doors to the public this week, its corporate sponsors were among those waiting eagerly for the country's reaction.' So wrote Marketing in its first issue of the year. As 2000 draws to a close, do we really know what that reaction has been?

NEW MEDIA BRIEFS

14 Dec 2000

ThinkNatural, the health and body care e-tailer, has acquired the mail order business of the Women s Nutritional Advisory Service (WNAS), a specialist supplier in women s natural health care. The purchase will strengthen ThinkNatural s own health mail order business, which launched in April.

EDITORIAL: ITV adopts a wait and see approach to the White Paper

14 Dec 2000 | by CRAIG SMITH, Editor

In the week that the Communications White Paper is published by the government, it is interesting to observe how much noise is being generated by the BBC and how strangely quiet ITV has temporarily become.

Universal Bank widens net on funding

30 Nov 2000 | by MARK KLEINMAN

Utilities firms and standalone internet banks could be forced by the government to contribute to the financing of the Post Office s Universal Bank.

NEW MEDIA: COI picks eMCSaatchi to develop police site

30 Nov 2000 | by BEN ROSIER

COI Communications has appointed eMCSaatchi, the digital business arm of M s Police recruitment web site.

The final execution by Royal Mail

23 Nov 2000

The final execution in Royal Mail s long-running I Saw This and Thought of You campaign breaks on television next week, starring celebrities Charlie Dimmock and Carol Smillie. The pounds 1m push, through Bates UK, shows Smillie buying a glamorous La Perla bra for Ground Force host Dimmock, who receives...

Charity for bowel cancer aims ads at the workplace

23 Nov 2000

Beating Bowel Cancer, the charity set up by former Watchdog presenter Lynn Faulds Wood, is to launch a major awareness drive and is seeking sponsors to pay for an irreverent new advertising campaign.

DIRECT: Novartis selects Drayton Bird for DM support role

23 Nov 2000

Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine and Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand portfolio.

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