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Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

Every year, Capital Radio s Hall of Fame starts well enough. Sure, there s the inevitable puzzling as to why Bowie and the Beatles should be quite so low down, just who does vote for ELO and whatever happened to Minnie Ripperton? But the real screaming at the radio begins with the top 20.

Campaign Hall of Fame. (Part 2 of 2)

1. CADBURY S SMASH MARTIANS BMP.

Campaign Hall of Fame: The ads that influenced the power brokers - Opinion formers and style leaders tell Campaign about the ads they think have changed society for the better. Compiled by Caroline Marshall

For a magazine which has banged on rather a lot about advertising having a commercial purpose, it may seem surprising that Campaign is devoting two pages of this special issue to showcasing the issues and worthy causes that advertising has promoted - politics, public health, race and disability awareness...

BMP wins Treasury task as Govt targets pensioner poverty

BMP DDB is to create a campaign to encourage poor pensioners to take up all the state benefits to which they are entitled.

HOTLINE

CGU is talking to agencies about a pounds 5 million to pounds 10 million advertising account. The launch is code-named Project Seattle and is being overseen by Rod Butcher, senior marketing assistant. The main account is held by McCann-Erickson.

O&M unveils Christmas campaign for the Samaritans

The Samaritans is launching a TV and print advertising campaign developed by Ogilvy & Mather to coincide with the party season.

FCB depicts harrowing scenario in land-mine spots

A new ad initiative to draw attention to the lingering menace of land-mines all over the world will break this week in Britain.

CLOSE-UP PERSPECTIVE: The next hundred years could be as surprising as 1999

Almost a year ago, when Gordon Brown, the chancellor, forecast that the British economy would grow by between 1 and 1.5 per cent in 1999, he was roundly mocked for his optimism. It s hard to remember now that 1999 began with forecasts of recession, that the millennium bug would destroy the economy at...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

WINS

ABC to re-evaluate audit processes

The Audit Bureau of Circulations (ABC) is reviewing its newspaper auditing process following the Trinity Mirror affair, admitting that it may not be robust enough to prevent similar abuses.

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