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Briefs

16 Dec 1999 | by ANNE-MARIE CRAWFORD

Channel 5 s The Roseanne Show has been warned by the Independent Television Commission (ITC) about giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a programme broadcast on September 8 in which viewers asked the presenter Roseanne Barr questions via the internet....

DIRECT - ISBA rails against electoral roll bill

16 Dec 1999 | by IAN DARBY

The Incorporated Society of British Advertisers (ISBA) has joined the fight against government plans to limit commercial use of the electoral roll.

MARKETING MIX - That was the week that was

16 Dec 1999 | by STEPHEN CHANDLER, an account director a

15 years ago: Demand is outstripping supply of Sinclair Computers in the run-up to Christmas, with retailers predicting stock will be scarce , despite record production levels throughout the autumn; British Telecom plans to launch a chain of high street shops, offering a range of telephones and services;...

Briefs

02 Dec 1999 | by DANNY ROGERS

Bradford Council has appointed Owen Williams, strategic planning director at advertising and marketing agency CWG, as its first marketing and communications director. Williams will take up the post in mid-February and will have a free hand to rebrand the city to make it more attractive to tourists and...

DIRECT: Tax breaks give charities direct fundraising lift

02 Dec 1999 | by IAN DARBY

Tax concessions for the UK charity sector announced by the government are likely to lead to an increase in direct marketing activity by charities.

DIRECT: Briefs

02 Dec 1999 | by ANNE-MARIE CRAWFORD

The German direct mail market is more efficient and effective for clients than the UK s. Research from mailing firm Pitney Bowes, shows that the average UK household receives 50% more post a week than its German equivalent, yet much of it is non-targeted mail, addressed to either The Occupier or a...

RELATIONSHIP MARKETING AWARDS 1999: Best Business-to-business programme

02 Dec 1999

WINNER Client Royal Mail Agency Joshua HIGHLY COMMENDED Client Novartis Animal Health UK Agency MBS Advertising HIGHLY COMMENDED Client Sovereign Finance Agency Kinesis Creative

RELATIONSHIP MARKETING AWARDS 1999: Best use of incentive

02 Dec 1999

WINNER Client XL Leisure Agency PMP HIGHLY COMMENDED Client One 2 One Agency Hubbard Hiwaizi McCann

Tories join DMA in opposition to register opt-out

25 Nov 1999 | by PAUL WHITFIELD

The Conservative Party has joined the Direct Marketing Association and the Consumers Association in calling for substantial changes to the Representation of the People Bill, outlined in last week s Queen s Speech.

Telegraph to target learner drivers

25 Nov 1999 | by ANNE-MARIE CRAWFORD

People waiting to take the theory part of their driving test are about to find themselves the target of marketing and data collection campaigns.

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