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Almost a year ago, when Gordon Brown, the chancellor, forecast that the British economy would grow by between 1 and 1.5 per cent in 1999, he was roundly mocked for his optimism. It s hard to remember now that 1999 began with forecasts of recession, that the millennium bug would destroy the economy at...
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Channel 5 s The Roseanne Show has been warned by the Independent Television Commission (ITC) about giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a programme broadcast on September 8 in which viewers asked the presenter Roseanne Barr questions via the internet....
The Virgin Group is set to offer cut-price car buying over the internet from next February to capitalise on public hostility to high prices.
The majority of UK web advertising will now fall under the control of the Advertising Standards Authority, after the Internet Advertising Bureau (IAB) this week announced it had signed up to the industry s self-regulatory system.
Bradford Council has appointed Owen Williams, strategic planning director at advertising and marketing agency CWG, as its first marketing and communications director. Williams will take up the post in mid-February and will have a free hand to rebrand the city to make it more attractive to tourists and...
The German direct mail market is more efficient and effective for clients than the UK s. Research from mailing firm Pitney Bowes, shows that the average UK household receives 50% more post a week than its German equivalent, yet much of it is non-targeted mail, addressed to either The Occupier or a...
1900 - Coca-Cola is introduced to the UK by Charles Howard Candler, the son of the company s founder.
Intriguing goings-on at Carlton Online. Managing director Phil Rooke and his team have been tidying up their new offices at Great Titchfield Street, formerly the headquarters of the ABC. In the process they unearthed an ancient Rolodex containing the home phone numbers of Dennis Healey and other former...
Research by the Value Engineers has revealed the brands that UK s brand managers would most like to manage, and which are the turn-offs.
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