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The European consortium behind the pounds 42bn Eurofighter project is to launch an international advertising and public relations campaign to promote the jet fighter to foreign governments.
BMG Interactive is trading off the controversy surrounding its Grand Theft Auto game with a provocative radio and press campaign. The game, criticised for its violent content, was threatened with a ban following a debate in the House of Lords earlier this year. It has since been passed by the British...
Crusaid, the charity that helps people with HIV and Aids, has launched an affinity card through the Bank of Scotland and Trans National.
The Chartered Institute of Marketing has created the Automotive Consultancy Group, focusing on marketing in the automotive sector.
The court battle between BT and Cable s High Court ruling in BT s favour.
The Health Education Authority (HEA) is to use real smokers for the first time in its advertising in a bid to shock young people into stopping smoking.
The British Council has appointed its first director of corporate brand development in preparation for a major rebranding.
Ello, ello, ello. What have we here, then? A juicy sponsorship offer for the constabulary, I presume. Or would you rather enjoy a stretch at Her Majesty s pleasure?
The body representing Britain s production companies was this week dramatically kicked off the advertising industry s negotiating team in the dispute with the actors union, Equity.
The Government has told the advertising industry it has little to fear from its plans to ban tobacco promotions.
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