Mellors Reay lands task for health service advice line
19 Dec 1997 | by OUR PARLIAMENTARY CORRESPONDENT
Mellors Reay s roster this summer.
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HOTLINE
19 Dec 1997 | by ANNA GRIFFITHS
HHCL s communications agency roster to work on the development of a global product. The agency was invited to work for Unilever s personal hygiene and beauty division without a pitch after initial meetings with management. The assignment is being described by Elida Faberge only as a brand development project...
Review: Marketing and advertising news in the week’s press
19 Dec 1997 | by KAREN YATES
The Nationwide Building Society has called for a more powerful Advertising Standards Authority in a plea to the Government to tighten rules on financial ads. Nationwide says the ASA is impotent as it cannot punish offenders and allows suspect ads to run while being investigated. The indications are...
DMB&B takes hard line in drink-drive ads
19 Dec 1997 | by EMMA HALL
DMB&B has created an alternative anti-drink-drive ad to run alongside its official Department of Transport Christmas campaign.
HEA takes hard line on youth smoking
19 Dec 1997 | by JOHN TYLEE
Cancer and lung disease victims telling their own harrowing stories of how smoking destroyed their lives are being featured in a new Government TV campaign to convince young people that cigarettes are uncool .
CAMPAIGN DIARY: Holy cow! Leeds shop shows vested interest in protecting bovines
19 Dec 1997 | by MAIRI CLARK
When you re all tucking in to your Christmas dinners next week, spare a thought for the animal you re devouring. It is this guilt that the Vegetarian Society is hoping to harness with an innovative ambient media campaign now running in Leeds.
ASH fury at fag ’accessory’ ads
18 Dec 1997 | by DANNY ROGERS
Action on Smoking and Health (ASH) has challenged the Advertising Standards Authority to crack down on advertising for Camel boots and Marlboro Classics clothing, following a recent acknowledgement by the government that this practice is indirect advertising for tobacco products .
DMA hits out at phone controls
18 Dec 1997 | by LISA CAMPBELL
The Direct Marketing Association (DMA) and the telephone regulatory body Oftel are lining up for a battle over the best way to stop consumers being pestered by unwanted telemarketing calls.
New anti-smoking advertising campaign
18 Dec 1997 | by LISA CAMPBELL
Health minister Tessa Jowell this week showed the government s determination to appear tough on smoking, by unveiling the Health Education Authority s new anti-smoking advertising campaign, which will run from Boxing Day to No Smoking Day in March 1998.
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