An absence of leadership
14 Feb 2012 | by Onesixtyfourth
Brands can take a leading role in helping shape society, according to new insight from Onesixtyfourth.
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Austerity and the need for optimism
08 May 2013 | by Greg Nugent
Greg Nugent, the former marketing director of London 2012 and co-founder of Inc., examines changing consumer attitudes to austerity
Charity: FitFlop star benefit scores hole in one
01 Feb 2012 | by John Owens
Lexis was picked to promote a fundraising celebrity golf tournament for the Make-A-Wish UK Foundation.
Public Sector: Beko fridge-freezers
19 Jan 2012 | by John Owens
Last summer, there was a major fire in a London tower block in Bermondsey. At the time, it was widely reported to have been caused by a lightning strike, but the London Fire Brigade (LFB) discovered it was actually caused by a faulty Beko fridge-freezer. The LFB launched a campaign to tell the public...
Reputation Survey: Charities - Public divided on use of shock tactics
08 Dec 2011
Opinion is mixed on whether charities should use graphic images to promote their causes, as 41 per cent of respondents said to do so was 'an abuse of people's emotions'.
Voluntary sector: Celeb charity show puts trust in fashion
30 Nov 2011
Earlier this year the Rainbow Trust, which supports children with life-threatening or terminal illnesses and their families, decided to mark its 25th anniversary by staging its first celebrity fashion event. Its retained agency Pier Marketing was asked to maximize publicity for the event.
Voluntary sector - Macmillan lobbies for better cancer care
30 Nov 2011
Charity Macmillan Cancer Support wanted to ensure support for cancer patients remained high on the political agenda.
Technology: VMware cuts IT costs for public sector
30 Nov 2011
Software firm VMware asked Brands2Life to help raise its profile ahead of the Government's Comprehensive Spending Review and position its virtualization technology as a way to save money on IT resources.
Reputation Survey: Public Sector Strikes - Unions losing strike debate
16 Nov 2011
The public has more sympathy with unions than the Government over public sector cuts, but the majority is still against the proposed strikes on 30 November.
Voluntary Sector: Rogue landlords find little shelter
01 Sep 2011 | by Lizzie Pook
Shelter asked Amplify to help to raise awareness of the problems caused by 'rogue' landlords who do not fulfil their legal obligations operating within the private rented sector.
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