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Government relaxes brand partner campaign rules

10 May 2013 | by Louise Ridley

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!

Friends of the Earth seeks more 'inclusive' image with new strategy

19 Mar 2013 | by Gemma Charles

Friends of the Earth is changing its marketing strategy as part of a push to engage high-net-worth and influential individuals.

Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.

Christian Aid Week to adopt 'celebratory' tone in new ads

19 Feb 2013 | by Gemma Charles

Christian Aid, the international development charity, is to adopt a more 'celebratory' positioning to promote its flagship fundraising week this year.

Cisco faces legal action over 'unauthorised' use of slogan

14 Jan 2013 | by Matthew Chapman

Cisco Systems is being sued by East Carolina University for the "unauthorised use" of the university's "tomorrow starts here" slogan.

Counting down 2012's finest Marketing Moments

10 Dec 2012 | by Nicola Kemp

Nicola Kemp unveils the top marketing moments of the past 12 months.

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global coffee chain to become the latest brand to suffer in "the age of damage", according to Havas' global chief executive David Jones, and he believes Google and Amazon will be next.

Prostate Cancer UK seeks to 'save the man' with regular donations

29 Nov 2012 | by Matthew Chapman

Prostate Cancer UK has launched a "save the man" regular donation product to reduce its reliance on one-off donations.

Barnardo's reviews 'passive' brand positioning

23 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

Children's charity Barnardo's is rethinking its 'Believe in children' brand positioning, in a drive to be more aggressive in its fundraising.

Apple named coolest brand in 2012 in year of tech giants

24 Sep 2012 | by Arif Durrani

Apple has been crowned Britain's coolest brand in 2012, ahead of video sharing service YouTube, last year's leader Aston Martin, and this year's fastest climber, Twitter, according to the annual CoolBrands survey.

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