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Clear Channel billboard converts humidity into drinking water

15 May 2013

A billboard in the small Peruvian village of Bujama has created 15,000 litres of drinking water in six months from humidity in the air to give residents access to a highly sought after clean water supply.

Apple ignores government pleas for greater parental controls

09 May 2013 | by Matthew Chapman

Apple has refused to give parental controls on its devices greater prominence despite pressure from the Department for Education.

Starbucks defends 'healthy options' in wake of health minister attack

26 Apr 2013 | by John Reynolds

Starbucks has moved to defend its reputation in light of a verbal attack from health minister Anna Soubry, who has accused coffee chains of contributing to childhood obesity.

Soft drinks industry to fight obesity accusations with marketing campaign

19 Feb 2013 | by John Reynolds

The UK soft-drinks industry is plotting a marketing campaign to fight accusations that it contributes to obesity problems.

Fairtrade Foundation seeks 'deeper' engagement with 2013 activity

12 Feb 2013 | by John Reynolds

The Fairtrade Foundation is to introduce the strapline 'Go further', as the charity aims to encourage commercial partners and consumers to make a bigger commitment to Fairtrade.

Benetton to feature trans-sexual Brazilian model in Spring/Summer campaign

23 Jan 2013 | by Matthew Chapman

United Colors of Benetton is aligning the social issues it features in brand advertising with its product campaigns for the first time, through activity starring both a trans-sexual and disabled model.

Soft drinks brands sign up to government Responsibility Deal initiative

22 Jan 2013 | by Gemma Charles

Lucozade, Ribena and J20 are among the latest brands to sign up to the government’s calorie reduction Responsibility Deal pledge, which aims to curb obesity levels.

Coke defends itself against PM's 'excessive' consumption comments

22 Jan 2013 | by John Reynolds

Coca-Cola has rebutted criticism from Prime Minister David Cameron, who told Parliament he was trying to steer his children away from drinking Coke.

Bailey Review to praise brands' steps to shield children

22 Jan 2013 | by Gemma Charles

The government's 'stocktake' of industry efforts to combat childhood sexualisation and commercialisation as part of the Bailey Review is set to applaud several of the steps taken by marketers.

Coca-Cola ties with WWF for polar bear CSR campaign

15 Jan 2013 | by Alex Brownsell and John Reynolds

Coca-Cola has unveiled a major CSR drive, partnering environmental charity WWF to invest in Arctic conservation projects and raise awareness of the plight of polar bears, which have appeared in the soft-drinks brand's ads for 90 years.

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