Retailers face probe by OFT into use of online shopping data
16 Nov 2012 | by Matthew Chapman
Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.
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Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.
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