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Will shock images stop people smoking?

Gruesome images of diseased lungs, rotting teeth and deceased smokers will be on all forms of tobacco packaging by 2009 but how effective will it be at cutting the number of smokers? Here you can see a short video on what the public think about the move by the Government to tighten up anti-smoking legislation.

How effective are adverts that use scare tactics?

An opt-in has been created for Barnardo's because of the content of its 'shock' internet ad, entitled the "F**k off story", which exclusively targets adults. Many adverts, such as those about drink driving, road safety and animal cruelty give no warning, instead using the shock element to get the message...

Public Service Broadcasting - is C4's plea for funding heard by the public?

Channel 4 is planning to involve government, viewers and advertisers in a review of its public service remit later this year. The first stage will be internal and led by Andy Duncan, the broadcaster's chief executive. He said the review would question whether Channel 4's current remit adequately reflects...


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