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Maxus takes £21m Associated British Foods media account

Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm, snatching the business from incumbent ZenithOptimedia in a competitive review that also included MPG Media Contacts.

Campaigns Showcase: Public Sector - Lava - Childminders lap up free milk

Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: £6,000 Milk4childminders, a firm that delivers free milk to children who are in the care of registered childminders, enlisted Lava to devise and implement an online campaign...

Cathedral City to run debut TV ad for 'extra mature' variant

Cathedral City is to undertake its first TV advertising campaign for its "extra mature" variant next year.

Minimart launches interactive vending machine for Tropical Sun

Independent advertising agency, The Minimart, is launching an interactive campaign for the Caribbean food brand Tropical Sun.

Kraft's Tassimo to send personalised thank you messages

Kraft has launched an eCRM campaign supporting its coffee brand Tassimo, which sends "thank you" messages to customers' friends, in a campaign created by Publicis Chemistry.

Doritos creates spoof cover of 'Stay Another Day' by East 17

Doritos has added a Mexican twist to East 17's Christmas hit 'Stay Another Day' with a cover that features a cameo from original band member Tony Mortimer.

Greggs chief quits after four years

Ken McMeikan, the chief executive of Greggs, is leaving the baker to take up the same role at Brake Brokers, the catering supplier owned by private equity company Bain Capital.

Warburtons ends European bread trial

Warburtons has ended its first European venture, which involved selling its bread in central Europe.

Doritos "stay" by AMV BBDO

Doritos is putting a Christmas twist on its "for fun add a little Mexican" campaign by Abbott Mead Vickers BBDO. The Doritos mariachi band performs East 17 s Christmas hit Stay Another Day with the group s Tony Mortimer. The spot is supported by experiential, PR and social media work. It was written...

Hula Hoops change hands in KP sell-off

Hula Hoops and KP Nuts are to have a new owner after United Biscuits, the company behind Penguin and McVities, agreed the sale of its KP Snacks business.

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