Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm, snatching the business from incumbent ZenithOptimedia in a competitive review that also included MPG Media Contacts.
14 Dec 2012
Campaign: Getting Social with Childminders
PR team: Lava
Timescale: January-April 2012
Milk4childminders, a firm that delivers free milk to children who are in
the care of registered childminders, enlisted Lava to devise and
implement an online campaign...
Cathedral City is to undertake its first TV advertising campaign for its "extra mature" variant next year.
Independent advertising agency, The Minimart, is launching an interactive campaign for the Caribbean food brand Tropical Sun.
Kraft has launched an eCRM campaign supporting its coffee brand Tassimo, which sends "thank you" messages to customers' friends, in a campaign created by Publicis Chemistry.
Doritos has added a Mexican twist to East 17's Christmas hit 'Stay Another Day' with a cover that features a cameo from original band member Tony Mortimer.
Ken McMeikan, the chief executive of Greggs, is leaving the baker to take up the same role at Brake Brokers, the catering supplier owned by private equity company Bain Capital.
Warburtons has ended its first European venture, which involved selling its bread in central Europe.
06 Dec 2012
Doritos is putting a Christmas twist on its "for fun add a little Mexican" campaign by Abbott Mead Vickers BBDO. The Doritos mariachi band performs East 17 s Christmas hit Stay Another Day with the group s Tony Mortimer. The spot is supported by experiential, PR and social media work. It was written...
Hula Hoops and KP Nuts are to have a new owner after United Biscuits, the company behind Penguin and McVities, agreed the sale of its KP Snacks business.