23 Dec 2009
| by Susan Billinge
LONDON - As Christmas approaches and after weeks of commercial jostling to attract consumers' attention Brand Republic asks the public which festive ads they have liked and disliked this year.
LONDON - Honey Monster Foods, the division of the Big Bear Group that owns Sugar Puffs and Puffed Wheat, had kicked off a review of its media and creative arrangements.
16 Dec 2009
| by Staff
LONDON - Hovis has been cleared by the ASA of misleading consumers by using the strapline: "Hovis. As good today as it's always been".
15 Dec 2009
| by James Quilter
LONDON - Sainsbury's customer director Gwyn Burr has advised Asda to get a new advertising agency following its decision to rip off an old Sainbury's tagline.
11 Dec 2009
LONDON - Nestle's Cereal Partners has picked McCann Erickson to handle digital advertising for its Shreddies brand.
LONDON - Israel has hit out at government guidance for supermarkets which says West Bank goods should be labelled in a way which distinguishes whether they are Israeli settlement or Palestinian produce.
LONDON - Morrisons is attempting to help consumers spread the cost of the Christmas period by launching a £4 festive dinner for four people.
LONDON - Mars Petcare has appointed BD Network to handle new campaigns for Pedigree Snacks and Treats.
08 Dec 2009
| by Amy Golding
In a time when marketing less healthy food and advertising to children are becoming increasingly tricky, former Golden Wonder marketer Nigel Parrott must be relieved to have moved on to more wholesome produce.
LONDON - Organic dairy company Trioni is re-launching with a new brand and pack design for its flavoured milk brand Daioni.