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LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
There may be less fat, less salt and less sugar in the plethora of products on the shelves, but the value of the UK's stellar FMCG brands is still riding high. The value of the top 50 brands rose by 4% to more than £77bn last year, according to the 2007 Biggest Brands table, compiled exclusively for...
LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.
LONDON - PepsiCo has promoted Neil Campbell, general manager of Walkers UK, to president of Tropicana USA. Richard Evans will move over from PepsiCo Middle East and Africa to replace him.
LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients such as Sainsbury's and Homebase helped put AMV BBDO at the top, while M&C Saatchi scored highly with...
LONDON - The commercials that scored the highest recall in a single week in Marketing's Adwatch of the Year are unlikely to win any creative awards, but they show that naff can be memorable.
LONDON - Crisp brand Pringles is to screen a 40-second ad during a primetime slot on Christmas Day, created by a competition winner who spent just £300 and three days making the ad.
LONDON - Duchy Originals, the organic and free-range food and drink brand founded by Prince Charles, is launching a sandwich range to compete with the likes of Pret a Manger and Marks & Spencer.
Emphasising the quality of its ingredients in its advertising and forging a visibly strong partnership with McCann Erickson helped revitalise Heinz.
Campaign’s Advertiser of the Year has to meet some pretty tough criteria. This category is not just about doing great creative work, it’s also about making sure the advertising is effective, which means sales results are imperative. It’s also about being a good client, about treating your agencies with...
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