STOP PRESS: Rainey Kelly wins Danone account
19 Dec 2002
Danone has handed the ad account for Shape, the yoghurt brand it recently acquired from St Ivel, to its UK agency Rainey Kelly Campbell Roalfe/Y R. Abbott Mead Vickers BBDO was the incumbent.
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HHCL creates 'turkey tussle' to highlight food safety
19 Dec 2002 | by Jennifer Whitehead,
LONDON - HHCL & Partners is behind a new television advertising campaign that will warn the 10m people cooking a turkey on Christmas Day to be mindful of hygiene and food safety while sipping the cooking sherry.
STOP PRESS: Whole Earth Group sells organic food brand
19 Dec 2002
Whole Earth Group has sold its organic food brand, Whole Earth Foods, to Kallo Foods for an undisclosed sum, to enable it to concentrate on growing its Green Black's chocolate brand.
Wotsits revamps under Walkers
19 Dec 2002 | by TANIA MASON
Walkers is set to unveil a £2m relaunch of Wotsits next month, after acquiring the snack brand from Golden Wonder for around £150m in July.
Food Standards Agency turkey campaign
19 Dec 2002
A man-sized uncooked turkey wreaks havoc on a typical family on Christmas Day in the Food Standards Agency's campaign to highlight the potential dangers of undercooking the festive bird. The seasonal TV campaign, created by HHCL and Partners, breaks on Friday (December 20) and will run until midday...
Green Isle Foods moves manager to director's role
19 Dec 2002
Green Isle Foods, owner of the Goodfella's frozen pizza brand, has promoted Paul Reenan to marketing director, ending a nine-month search to fill the post.
NEWS BRIEFS: Ryvita renames Currant Crunch
19 Dec 2002
Ryvita is to rename its sweeter biscuit variant Currant Crunch 'Ryvita Breaks', to position it as a snack to have with a hot beverage at morning and afternoon tea. New packaging reflects this repositioning with a steaming cup of coffee on the front, as part of a complete overhaul of packaging for the...
DIRECT BRIEFS: Butterkist launches sampling campaign
19 Dec 2002
Butterkist, the popcorn brand, is launching a sampling campaign in partnership with the Daily Mirror on the back of its relaunch in September as a food to be consumed in the home as well as the cinema. Independent retail newsagents and convenience stores will give away a bag of Butterkist Nacho Cheese...
BRANDING: Shell plans own-brand food for petrol stations
19 Dec 2002 | by TANIA MASON
Shell is piloting a range of convenience food items in service stations in The Netherlands which, if successful, will be introduced to other markets.
BRANDING: Safeway boosts Eat Smart range with new dishes
19 Dec 2002
Safeway is adding a new microwaveable brand called Smart Steam to its Eat Smart range, as part of a major New Year upgrade of the entire own-label line.
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