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Supermarket chain Sainsbury’s has sold its Homebase DIY business in a deal worth £969m.
McVitie s is to launch two brand extensions, Penguin Flipper Dipper and Mini BN, as it looks to take a bigger slice of the fast-growing children s biscuit market. The manufacturer says that kids brands represent 6% of the total biscuit sector, yet children eat 26% of all biscuits consumed. The launches...
Kellogg will rerun its controversial two-week challenge in the new year, encouraging people to lose weight by substituting a bowl of Kellogg s cereal and semi-skimmed milk for either lunch or dinner. When the cereal giant first launched the challenge in July, an estimated three million people joined...
Bestfoods, the foods group recently acquired by Unilever, is offering a range of lifestyle advice over the festive period with the launch of a global web site.
Retailer Marks & Spencer is to open a new line of convenience stores in May next year, in an attempt to compete with Sainsbury’s Local and Tesco Metro.
The keeper of Campaign's much-perused new-business performance league has had a frustrating year. It might be the season to be merry, but it seems the industry is far more interested in porkie pies than mince pies. With the plethora of dotcom launches, agencies and their new hip clients have taken...
Food giant Kraft is understood to have consolidated its 800m North American media planning and buying account into Starcom MediaVest, the media buying arm of B|Com3, following a competitive pitch.
United Foods International, owner of UK-based Grove Fresh orange juice brand, has acquired 100% control of Dutch fruit juice company Fruity King, which represents 20% of the fresh juice market in Holland. A spokeswoman for Grove Fresh said the Fruity King brand could launch in the UK.
Watch out everyone, Niall Fitzgerald has got his feather duster out and he s not afraid to use it. Unilever s chief has been busy with a bit of corporate cleaning.
Domino s Pizza has teamed up with Sky Box Office to offer a free film to customers who order a pizza through Open, SkyDigital s interactive TV service.
