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Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

Every year, Capital Radio s Hall of Fame starts well enough. Sure, there s the inevitable puzzling as to why Bowie and the Beatles should be quite so low down, just who does vote for ELO and whatever happened to Minnie Ripperton? But the real screaming at the radio begins with the top 20.

Campaign Hall of Fame. (Part 2 of 2)

1. CADBURY S SMASH MARTIANS BMP.

Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys

Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving word, one loving glance/there s sunshine everywhere.

Burnetts portrays Y2K reality for McDonald’s

McDonald s takes a realistic look at the millennium hype with a new commercial by Leo Burnett which breaks this weekend.

CLOSE-UP: PEOPLE’S JURY - Familiarity can breed content. Tesco’s Dotty and the kids from Safeway top our poll again, Richard Cook finds

Christmas wouldn t really be Christmas without the reappearance of old favourites. And this year the great British public showed that familiarity in advertising rarely breeds contempt by voting the latest incarnations of the Tesco and Safeway campaigns into first and second place in this month s People...

EDITORIAL: It’s time for Somerfield to take stock

Having gone through more senior management changes than the range of ready meals in its chiller cabinets, a problem-plagued acquisition and a serious identity crisis, Somerfield is making its fourth agency appointment within a year.

CAMPAIGN INTERNATIONAL: ISSUE - Millennium campaigns. Are the party poopers missing out? Those who dodged the year 2000 bandwagon may now be kicking themselves

Fears about millennium apathy and the effects of the bug mean most advertisers are keeping a low profile for the year 2000 celebrations. But the few that have risen to the occasion with appropriate campaigns claim to be reaping the rewards of their commitment and vision. What s more, since the predicted...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

WINS

Stop Press

Carlton Communications chief executive Steven Cain has confirmed he is to leave at the end of January as the company s merger with United News s chief executive, will take the role of chief executive in the enlarged group.

Jacob’s sticks to ITV’s Millionaire after sales rise

Jacob s Bakery is to continue its sponsorship of ITV s Who Wants to be a Millionaire into the new year, on the back of rising sales of its Crackers and Twiglets brands.

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