Campaign Hall of Fame. (Part 2 of 2)
20 Dec 1999 | by CAROLINE MARSHALL
1. CADBURY S SMASH MARTIANS BMP.
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Every year, Capital Radio s Hall of Fame starts well enough. Sure, there s the inevitable puzzling as to why Bowie and the Beatles should be quite so low down, just who does vote for ELO and whatever happened to Minnie Ripperton? But the real screaming at the radio begins with the top 20.
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Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving word, one loving glance/there s sunshine everywhere.
McDonald s takes a realistic look at the millennium hype with a new commercial by Leo Burnett which breaks this weekend.
Christmas wouldn t really be Christmas without the reappearance of old favourites. And this year the great British public showed that familiarity in advertising rarely breeds contempt by voting the latest incarnations of the Tesco and Safeway campaigns into first and second place in this month s People...
Having gone through more senior management changes than the range of ready meals in its chiller cabinets, a problem-plagued acquisition and a serious identity crisis, Somerfield is making its fourth agency appointment within a year.
Fears about millennium apathy and the effects of the bug mean most advertisers are keeping a low profile for the year 2000 celebrations. But the few that have risen to the occasion with appropriate campaigns claim to be reaping the rewards of their commitment and vision. What s more, since the predicted...
WINS
Carlton Communications chief executive Steven Cain has confirmed he is to leave at the end of January as the company s merger with United News s chief executive, will take the role of chief executive in the enlarged group.
Jacob s Bakery is to continue its sponsorship of ITV s Who Wants to be a Millionaire into the new year, on the back of rising sales of its Crackers and Twiglets brands.