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Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.

Frugal shoppers want more than the cheapest price

27 Jan 2012 | by Tim Eales

Household budgets might be tight but shoppers are focusing on value for money rather than cheap prices, writes Tim Eales, director of strategic insight, SymphonyIRI Group.

Do celebrities make advertising more effective?

23 Nov 2007 | by Vox pop

Many brands have enlisted celebrities for their Christmas advertising campaigns, including Antonio Banderas for M&S and the Spice Girls for Tesco, but how effective will they be? Here you can see a short video on what the public thinks about celebrities endorsing brands and whether this really affects...

How much do shoppers care about supermarkets' recycling efforts?

31 Oct 2007 | by Vox pop

Marks & Spencer has been named as the worst offender in terms of packaging recycling in a report but do green issues change shoppers' habits? Here you can see a short video on the public's recycling habits and whether they would choose where to shop based on a supermarket's recycling policy.

Do promotions increase store expenditures? A descriptive study of household shopping behavior

01 Aug 2002 | by X Dreze, P Nisol, N Vilcassim

An important question that has been raised in supermarket retailing is whether weekly promotions induce households to increase their in-store expenditures or merely reallocate a predetermined spending amount in that week. Paper by X Dreze, P Nisol, N Vilcassim

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