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Kellogg's, the owner of Rice Krispies and Coco Pops, has signed a partnership with the CITV portfolio, which kicks off on 25 February.
Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm, snatching the business from incumbent ZenithOptimedia in a competitive review that also included MPG Media Contacts.
Organix, the organic children's food company, has appointed MPG Media Contacts to its £2m media planning and buying account, following the closure of The Media Shop earlier this year.
Napolina, the Italian food-ingredients brand, has signed a month-long sponsorship deal with the Scripps Networks-owned Food Network UK as part of a £1m brand campaign.
MEC has appointed Caroline Banquet, formerly brand manager at Unilever margarine Flora pro.activ, as its new communications director for Danone and Complan, replacing Julia Guest.
Bauer Media has launched a bespoke multi-platform content campaign for Kraft aimed at reinforcing the positioning of its Philadelphia brand.
The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand Lurpak, focusing on new product Lurpak Lightest Spreadable.
Dairy product manufacturer Bel Group has handed the bulk of its €150m (£130m) global media business to OMD, with a small portion also going to ZenithOptimedia.
Tilda, the basmati rice brand, is to be the first advertiser to use digital product placement on south Asian TV network Zee, after the network formed an ongoing global relationship with digital product placement specialist MirriAd.
Canderel, the low-calorie sweetener owned by Merisant, has signed a significant deal to sponsor the second series of daytime celebrity cookery show 'Ten Mile Menu'.
