Saatchi & Saatchi captures Richmond business
02 May 2013 | by Ian Darby
Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts for its Richmond brand.
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Danone appoints Hypernaked for CRM activity
16 May 2013 | by Jeremy Lee
Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
New Twitter ad product billed a 'game-changer'
25 Apr 2013
The medium is continuing to test its commercial viability through the launch of 'keyword targeting'. By Alasdair Reid.
Branston kicks off search for media and creative agencies
25 Apr 2013 | by Louise Ridley
Mizkan, the Japanese food company that bought Branston from Premier Foods for £92.5 million earlier this year, is looking for a creative agency and a media agency for the pickle brand.
Danone calls £200m media review
25 Apr 2013 | by Ian Darby
Danone has launched a review of its estimated £200 million global media planning and buying account.
BBH wins £35m pan-Euro Philadelphia ad brief
24 Apr 2013 | by Jeremy Lee
Bartle Bogle Hegarty has won the £35m pan-European advertising account for Philadelphia.
Florette to run ads when the sun shines
24 Apr 2013 | by Louise Ridley
Florette, the bagged salad brand, will use Met Office data to time the release of its 2013 "feelgood" ads to coincide with good weather, beginning next week.
PepsiCo hires Karmarama for new nuts snack
15 Apr 2013 | by Louise Ridley
PepsiCo has appointed Karmarama to create an integrated launch campaign for TigerNuts, its new Walkers "crisp/nuts" snack, after a pitch.
Adam & Eve/DDB retains £11m UK Flora ad account
13 Mar 2013 | by Jeremy Lee
Adam & Eve/DDB has retained the £11m UK advertising account for Flora, the Unilever yellow fats brand, following a six-month competitive pitch.
Weetabix backs rebranded chocolate cereal with £1.8m campaign
12 Mar 2013 | by Echomo Efeyini
Weetabix has launched a £1.8m TV campaign for the new chocolate variant to its range, Weetabix with Chocolate.
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