Heinz in £57 beans experience stunt
27 Mar 2013 | by Daniel Farey-Jones
Publicasity has teamed up Heinz with experimental foodies Bompas & Parr and upmarket department store Fortnum & Mason.
Click
to remove filters
Kellogg's new UK corporate affairs director Paul Wheeler is considering a comms drive to encourage its 2,000 employees to get involved with its CSR efforts.
Publicasity has teamed up Heinz with experimental foodies Bompas & Parr and upmarket department store Fortnum & Mason.
Frozen food brand Birds Eye has handed its consolidated consumer and b2b PR and social media work to Mischief.
The events of the past few weeks have shocked the British food industry and dented consumer confidence in what has long been one of the safest and highest quality food supply chains in the world.
Big-name brands in the baking industry have handed a six-figure account to The Red Consultancy to promote the health benefits of bread.
Greek food company Gaea has appointed Three Sixty Degrees PR as its first UK public relations agency.
UPDATE SATURDAY 17.00: As the media reveals more uncomfortable details, the company's response is evolving and it has annouced it is considering legal action against suppliers.
Pret A Manger has withdrawn a line of spicy tomato flavoured crisps a week after its launch. The company said it was 'extremely sorry' following complaints from religious groups that the 'Virgin Mary' brand name was offensive.
Kettle Foods, the maker of Kettle Chips, has called in Emanate to support a brand repositioning and packaging redesign that is set to launch in March.
Our long reads this week included the FTSE 100 social media index, a reputation survey on the horsemeat scandal and an exclusive profile of Jeremy Beadles, corporate relations director at brewer Heineken.