Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
New Covent Garden Food Co has come under fire after no one won its 'win a farm' competition.
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Danone appoints Hypernaked for CRM activity
16 May 2013 | by Jeremy Lee
Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
CREATIVE STRATEGY: Vegemite wins gold for wit
10 Jan 2012 | by Simon S Kershaw
Well, as I've never been a big fan of the Olympics, I'm bored with London 2012. Already. And I'm afraid the associated sponsorship and advertising has done little to stir my patriotic soul.
CREATIVE STRATEGY: John West's campaign charts new waters
27 Oct 2011 | by Simon S Kershaw
A few years ago now, I was having a chat with the then marketing director of luxury car brand Lexus, Matt Button.
Premier Foods shifts focus of 'Great Little Ideas' campaign
25 Oct 2011 | by John Reynolds
Premier Foods is overhauling its 'Great Little Ideas' marketing campaign to increase support for its eight 'power' brands, ahead of a planned divestment programme.
CREATIVE STRATEGY: The Venky's ad? An amateurish punt, Brian
15 Sep 2011 | by Simon S Kershaw
Have you heard, or rather seen, the one about the chicken in the Blackburn Rovers dressing room?
Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
Kellogg has appointed data specialist Epsilon to build a global consumer website and customer relationship management and analytics platform.
Cow & Gate ads ruled misleading after two-year investigation
29 Jun 2011 | by Daniel Farey-Jones
The ASA has ruled against some advertising claims first made for Cow & Gate Growing Up Milk in 2009, after a long-running investigation sparked by 78 complaints.
Yakult unveils revamped site with lifestyle focus
10 May 2011 | by Ed Owen
Yakult is relaunching its website ahead of a major CRM drive, as the brand switches the theme of its communications from science to lifestyle.
Elvis lands digital and CRM for Yakult
07 Apr 2011 | by Sara Kimberley
Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business.
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