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The medium is continuing to test its commercial viability through the launch of 'keyword targeting'. By Alasdair Reid.
Mizkan, the Japanese food company that bought Branston from Premier Foods for £92.5 million earlier this year, is looking for a creative agency and a media agency for the pickle brand.
Danone has launched a review of its estimated £200 million global media planning and buying account.
Kellogg has released a TV ad to promote its Rice Krispies Multi-Grain Shapes. The 30-second spot, created by Leo Burnett London, features a young child who, inspired by the different shapes in her cereal, wants to know what it is like to be a fish. In addition to the TV spots, the ad will air in cinemas...
Florette, the bagged salad brand, will use Met Office data to time the release of its 2013 "feelgood" ads to coincide with good weather, beginning next week.
Warburtons has taken full advantage of The Chiswick Towers two large LED displays on the London stretch of the M4 by launching a split poster across the screens. Each side of The Chiswick Towers shows half of a Warburtons loaf. The ad, which was created by WCRS, promotes the brand s Half Half...
Aldi has released a TV spot advertising its range of fresh British beef. McCann Manchester created the ad, which features the Aldi farmers Matthew and Arnold, who talk about how they enjoy raising British beef, and Luke, who reveals his fondness for "big glossy musicals". Dave Price and Neil Lancaster...
Kellogg s Rice Krispies has released a TV spot to highlight its "days out" campaign, where adults go free with children's ticket purchases for Merlin Entertainments Group attractions such as Alton Towers, National Sea Life Centre and Legoland. The 30-second ad, which was created by Leo Burnett and...
Weetabix has launched a £1.8m TV campaign for the new chocolate variant to its range, Weetabix with Chocolate.
Weetabix has launched a 1.8 million ad campaign to promote its chocolate-flavoured cereal. The work, created by Bartle Bogle Hegarty, features a TV spot that sees siblings arguing over who has a bigger day ahead of them, so they can eat the last Weetabix with chocolate. The 30- and 40-second TV spots...
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