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Kellogg's hits back at own-label with top secret Special K recipe

Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.

Danone appoints Hypernaked for CRM activity

Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.

Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Brand manager spotlight: Ed Boyes, HelloFresh.co.uk

Ed Boyes, co-founder and marketing director at grocery e-commerce start-up HelloFresh.co.uk, comes under the spotlight.

Saatchi & Saatchi captures Richmond business

Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts for its Richmond brand.

GoCompare.com is most complained-about advertiser of 2012

With a total of nearly 2,000 complaints, campaigns by GoCompare.com were the most complained-about ads of the past year, according to the Advertising Standards Authority.

Lucy Clark, HJ Heinz

Position: senior brand manager, HP Sauce, Lea Perrins and BBQ, HJ Heinz Date of Birth: 19/08/1986 View Lucy's LinkedIn profile Having joined Heinz on a graduate placement scheme, Clark quickly landed a brand manager role on the flagship Heinz Tomato Ketchup brand, before making the leap...

Top ten likeable ads

Marketing selected ten of the most creatively interesting ads to find out which the public liked most, including ads by Galaxy, Walkers and Bisto.

Starbucks defends 'healthy options' in wake of health minister attack

Starbucks has moved to defend its reputation in light of a verbal attack from health minister Anna Soubry, who has accused coffee chains of contributing to childhood obesity.

Under the spotlight: Simon Eyles, marketing director, Yorkshire Tea

Yorkshire Tea, the fastest growing mainstream tea brand, is turning up the marketing volume by becoming an official sponsor of the English Cricket team. Earlier this year, it promoted the three-year sponsorship deal in a TV ad campaign, created by Beattie McGuinness Bungay (BMB), which set out to depict...

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