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Coca-Cola's chief executive Muhtar Kent has sought to distance his company from the public backlash over empty seats at Olympic venues, claiming the brand has "a very, very high usage of tickets allocated to us".
Yawn. I don't know about you, but I'm already overwhelmed with the quantity and underwhelmed with the quality of advertising around the 2012 London Olympic Games.
Coca-Cola, the global soft-drinks giant, has announced a restructure that will streamline its operations into three divisions, in a bid to double the size of the company in the next decade.
Several brands with direct competitors as official sponsors of the Olympics have cut their marketing spend by millions of pounds in the run up to London 2012.
Brown-Forman has appointed Wieden & Kennedy as lead agency for its Finlandia vodka brand in Europe and Africa.
Coca-Cola-owned brand Glacéau Vitaminwater has released a Facebook app created by Jam that positions it as helping people escape energy dips.
Nestle marketing controller Phil Toms has joined Wells and Young's as director of brands.
Mitchells & Butlers (M&B), the operator behind pub and bar brands including All Bar One, Toby Carvery, Harvester and O'Neill's, has appointed AIS and Underwired to develop its digital strategy.
Guinness, the Diageo-owned Irish stout, has appointed Ireland-headquartered digital agency Cybercom as its lead strategic and digital strategic partner for Western Europe.
Nestlé's Mark Simester becomes Warburtons marketing director and Farah Ramzan Golant leaves AMV BBDO for independent production group All3Media in this week's round-up of people moves across advertising, marketing and media.
