30 Mar 2012
| by John Owens
Tetley has appointed Emanate as it seeks to differentiate the brand over the coming year.
Ben & Jerry's is supporting its new indulgent Core ice-cream pot range with its first TV ad, which will feature the brand's quirky brand ambassador Woody the cow rhapsodising about its Karamel Sutra variant.
29 Mar 2012
| by Alan Mitchell
Advertising Association research suggests marketing's image is in dire need of a makeover as consumers have fallen out of love with advertising. How can the sector demonstrate its value to society, asks Alan Mitchell
Heineken has unveiled a limited edition bottle, designed by the winners of a global Facebook competition to mark its 140th anniversary.
Butterkist has moved its advertising business into Beattie McGuinness Bungay without a pitch.
Baskin Robbins, the ice-cream chain, has appointed Nexus/h as its first UK advertising and media agency after a competitive pitch.
29 Mar 2012
| by Parliamentary correspondent
The Government has warned that it will consider a ban on alcohol advertising unless more action is taken to reduce young people's exposure to it.
PepsiCo is looking for an agency to handle UK digital advertising for its Tropicana and Quaker Oats brands.
Danone is looking for an agency to handle the UK digital advertising account for its Actimel brand.
Just when we thought the 'size matters' debate surrounding brands' social-media fanbases was dead and buried with a stake through its heart, the argument has resurfaced.