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Pepsi Max 'checkout' by TBWA\Chiat\Day

31 Jan 2012

This year's Super Bowl spot for Pepsi Max, by TBWA\Chiat\Day, takes ?a potshot at rival Coke Zero.

Starbucks to open in India

31 Jan 2012 | by John Reynolds

Starbucks is to open its first outlets in India this year, as part of an agreement between the Seattle-based coffee chain and the Tata conglomerate.

Pernod-Ricard revives Absinthe with global campaign

31 Jan 2012 | by Sarah Shearman

Pernod-Ricard is relaunching its absinthe brand with a campaign that plays on its cultural influence, following last year's legalisation of the spirit in France after a nearly a century of prohibition.

Carlsberg UK unveils San Miguel Fresca

30 Jan 2012 | by Gemma Charles

Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer-time lager brands such as Sol, Corona and Brahma.

Tesco boss Richard Brasher to chair Marketing Society Awards judging

30 Jan 2012 | by Staff

Tesco UK & Ireland chief executive Richard Brasher has been unveiled as the chair of the judges for this year's Marketing Society Awards for Excellence in association with Marketing.

Winemaker Nyetimber appoints Story as part of wider comms campaign

30 Jan 2012 | by John Owens

English winemaker Nyetimber has brought Story on board following a pitch battle.

Premier Foods launches Sharwood's campaign as it doubles ad spend to £50m

30 Jan 2012 | by Sara Kimberley

Premier Foods is launching a £6m ad campaign for Sharwood's, as part of its £50m renewed investment in advertising.

Appointment to view: Behind the scenes of the Tropicana Sunrise

30 Jan 2012 | by Georgina Brazier

Tropicana wanted to brighten up commuter's mornings by making the sun rise two hours early in London's Trafalgar Square. We find out how they pulled it off.

VIDEO: Subway's Akhtar 'economy is the biggest challenge'

27 Jan 2012

Manaaz Akhtar, marketing director, Subway talks about the best advice she's ever been given, the challenges facing Subway, the brand's sponsorship of 'The Biggest Loser' and gives her advice to those starting out in the industry.

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base.

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