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Campaign: The Ultimate Buzzzz - launching Jim Beam Honey Client: Maxxium UK PR team: Focus PR Timescale: April-June 2012 Budget: £135,000 The launch of Jim Beam Honey, distributed by Maxxium in the UK, was brought forward following its successful entry into the German market. Focus PR was given...
Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: £6,000 Milk4childminders, a firm that delivers free milk to children who are in the care of registered childminders, enlisted Lava to devise and implement an online campaign...
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.
The launch of Jim Beam Honey, distributed by Maxxium in the UK, was brought forward following its successful entry into the German market. Focus PR was given fewer than seven weeks to pull off a high-profile and creative launch event for trade, media and consumers.
Cathedral City is the dominant brand in a sector experiencing strong sales growth.
WHY Rodr guez s company sourced the location for the shoot of the latest Jose Cuervo ad created by Albion London (pictured, below) in Mexico. HOW He says: "The desert is a peculiar place to be! In the desert, sound travels faster than anywhere else. One of the team was searching for a phone signal...
OTB wanted to drive awareness around organic food through its newly named 'Organic, naturally different' campaign.
Carat's research found Gordon's consumers to be culture vultures, so Carat's strategy focused on creating a new media channel in theatres.
MediaCom's challenge was to encourage people to see Dolmio as part of their five-a-day requirement for fruit and vegetables.
In October 2011, the then health secretary Andrew Lansley issued a national target to reduce Britain's calorie intake by five billion calories a day. After the hospitality industry was repeatedly criticised for prioritising profits instead of the nation's health, Unilever Food Solutions (UFS) - a provider...
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