Top 10 Marketing Mishaps of 2012
17 Dec 2012 | by Nicola Kemp
Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.
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Review of the Year: Quotes of the year
18 Dec 2012 | by Staff
From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had plenty to say about the reality of the industry and key events of the past 12 months.
Johnnie Walker signs supermodel David Gandy as brand ambassador
14 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
Johnnie Walker, the whisky brand, has signed male supermodel David Gandy as the new brand ambassador for its luxury brand extension Blue Label.
Sourz shot ad blasted for being too 'youth orientated'
12 Dec 2012 | by Matthew Chapman
Drinks company Maxxium has been reprimanded by the advertising watchdog for breaching regulations in its marketing of its Sourz shot brand.
Costa says Starbucks has taken a knock
11 Dec 2012 | by John Reynolds
Costa Coffee claims it has benefited from the backlash against rival Starbucks over its corporation tax payments, after the chain reported a 7.1% leap in sales in the 13 weeks to 29 November.
Pepsi signs Beyoncé as global ambassador
10 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
Pepsi has signed international pop icon Beyoncé as its latest brand ambassador under the 'Live For Now' campaign.
Counting down 2012's finest Marketing Moments
10 Dec 2012 | by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
Greggs chief quits after four years
10 Dec 2012 | by John Reynolds
Ken McMeikan, the chief executive of Greggs, is leaving the baker to take up the same role at Brake Brokers, the catering supplier owned by private equity company Bain Capital.
Warburtons ends European bread trial
10 Dec 2012 | by John Reynolds
Warburtons has ended its first European venture, which involved selling its bread in central Europe.
Flailing Starbucks has fallen to 'age of damage', says Havas global chief
10 Dec 2012 | by Arif Durrani
A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global coffee chain to become the latest brand to suffer in "the age of damage", according to Havas' global chief executive David Jones, and he believes Google and Amazon will be next.
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