Cava brand turns to TV sponsorship
02 Feb 2011 | by Ed Owen
Spanish Cava brand Codorníu will sponsor the new Channel 4 show 'The Secret Supper Club', which launches on Saturday (5 February), in time for Valentine's Day.
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Molson Coors buys cask beer Doom Bar
02 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
Molson Coors UK, which makes Carling and Grolsch lagers, has bought Sharp's Brewery, the owner of cask beer Doom Bar, for £20m.
Innocent ties up with Mumsnet
02 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
Innocent drinks has become the latest brand to collaborate with parenting website Mumsnet, which will offer the ethical smoothie maker advice about marketing to mothers and children.
Harrods escapes ban for 'murder' ad
02 Feb 2011 | by Ed Owen
Harrods has escaped a ban by the Advertising Standards Authority (ASA) for a print ad that played on the game Cluedo, featuring a mock-up of a murder.
Absolut variant launch starts innovation wave
02 Feb 2011 | by Nicola Clark
Pernod Ricard is launching a coffee-and-almond variant of its vodka brand Absolut, as part of a wider innovation drive across the company.
Stella to launch UK cider brand
02 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
Stella Artois is launching a cider brand extension called Cidre, brewed solely for the UK market.
The death of the brand website?
02 Feb 2011 | by Stuart Derrick
Today's consumers are most likely to interact with brands via social networks. So, what does this mean for brand websites? asks Stuart Derrick.
What brands need to know about the ASA's online remit
02 Feb 2011 | by Gemma Charles
Brands' online marketing content will fall into the ASA's remit in March.
Editor's Comment: Unilever learns P&G viral lesson
02 Feb 2011 | by Noelle McElhatton
When the chief marketing officer at Unilever (the world's second-biggest advertiser) speaks, we are obliged to listen. Keith Weed doesn't disappoint in our inaugural CMO Strategy interview, as he makes a startling admission.
Brand Health Check: Rice Krispies
02 Feb 2011 | by Rachel Barnes
Kellogg's breakfast-table stalwart lost more sales last year than any of its big rivals.
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